get to know us better!
We are a team of specialists with extensive experience. We work together based on the latest technology and acquired knowledge to more effectively create a better world of digital advertising.
A well-coordinated team of Internet marketing enthusiasts and, above all, experts in their field. Using our knowledge and teamwork, we help publishers to maximize profits from advertising space. Thanks to the experience and the technology used, we precisely define target groups and recipients of advertisements that are potential customers.
We connect the two sides of the digital world under the adrino brand, sharing our technology, knowledge and creativity.
adrino native gets certified for its own Prebid adapter – enabling publishers to purchase model in HB
adrino becomes part of GNS – strong technological development
Content Stream is created (the first native advertising network in Poland) › currently – adrino native
10 years of adrino brand on the market!
adrino native gets certified for its own Prebid adapter – enabling publishers to purchase model in HB
Dirlango becomes a 100% shareholder in adrino! And the brand is expanding its portfolio with other digital products by offering 360 advertising (mailing, adrino native, rich media, performance, display)
adrino becomes part of GNS – strong technological development
the first mobile advertising network in Poland is created – adrino mobile
Content Stream is created (the first native advertising network in Poland) › currently – adrino native
Dorota was promoted to CEO of adrino in 2020 from the position of Managing Director.
Od 2021 roku COO adrino, od 2023 r. pełni też funkcję Dyrektor
Zarządzającej agencji.
Responsible for the IT department as well as product development and maintenance from the technological side
Z adrino związany od roku 2018.
Od 2021 roku pełni funkcję CSO spółki.
Paweł odpowiada w adrino za Dział Finansów. Ze spółką związany jest
od początku roku 2022.
Od 2022 roku pełni funkcję CIO spółki, gdzie odpowiada za rozwój produktu
reklamowego.
Founder of Dirlango. President and shareholder of Grupa Onet, acquired in 2012 by Ringier Axel Springer with a valuation of EUR 320 million. Until 2011, a shareholder of the TVN television station. Started his professional career in 1995 in the ING Barings branch, where he dealt with financial markets and structured finance. Former director in the investment banking department at Deutsche Morgan Grenfell.
Co-founder of Dirlango, a holding company investing in technology companies. CEE Investment Director at Intel Capital in 2011-2014, and before that vice-president of Grupa Onet.
Experienced in the internet, technology and media sectors in Poland and CEE. Managed many M&A (buy/sell side) processes, e.g. – Onet, DRQ, LeadR, Netsprint, iTaxi, Adrino, Whitepress, Waytogrow.
Member of supervisory boards of many technology and media companies. Executive MBA graduate from IMD in Lausanne, Switzerland.
Do you know that our team loves to help other people?
Thanks to our charity actions, we have already helped thousands of people, check out our actions!
Dorota Łoboda-Kąkowicz (President of adrino). Dorota was promoted to CEO of adrino in 2020 from the position of Managing Director. Always close to strategy and product, worked on the development of the offer and strengthening and developing the ecosystem programmatic, native and rich media.
Extensive experience in team building and change management. She gained them, among others, in the Netsprint Group (strategic and marketing positions) as well as in GroupM and Mindshare. In the industry of digital advertising market since 2009.
Joanna Korczak (Managing Director)
In adrino since 2021 as COO. Responsible for analysis and optimization financial results of the company and for comprehensive implementation strategies and new products
Previously, as Head of Performance & Business Development responsible for development of LeadR (since 2020 part of the adrino group). In the industry of digital advertising market since 2007.
Tomasz Mielcarz (Chief Technology Officer). Responsible for IT department, as well as product development and maintenance from technological side. Chief Technical Officer position took over in 2017 in Netsprint group (since 2018, after the merger of the companies).
Gained experience in Netsprint since 2005, managing i.a. IT department, active on the market as a programmer since 1998. He graduated from the Faculty of Electronics and Information Technology of the Warsaw University of Technology.
Daniel Franc CSO (Chief Sales Officer)
In adrino since 2018, CSO since 2021. Previously, as Head of Direct, responsible for the department of direct customers, he also managed the department of adrino’s key customers.
In digital advertising industry since 2008, previously in Roxy Radio,
“Gazeta Wyborcza”, Gazeta.pl, Stroer Digital.
Paweł Cięciera (Chief Financial Officer)
Associated with the company from the beginning of 2022. Graduated from Faculty of Economics at the Cracow University of Economics and ESC Clermont Business School.
Previously worked in the controlling department of Polska Press Group. Privately, interested in football and cycling.
Maciej Szymczak (Chief Information Officer)
CIO in adrino since 2022, responsible for product development and optimization of advertising resources of network. Previously managed the Opt-ad department for over 3 years.
Involved in advertising industry since 2008, initially working as a media buying specialist.
Also managed Opt-ad team since 2020.
